:root{
  --chatbg:#EFE7DC; --outbub:#DCF8C6;
  --bg:#F6F4EF; --bg2:#EDE9DF; --card:#FFFFFF; --ink:#17150F; --muted:#5E594C; --line:#D9D3C4;
  --gold:#8F6F1F; --gold-soft:#C9A84C; --gold-wash:#F1E7CC; --ok:#2F7A4E; --note:#FFF6DC; --note-line:#E3CB85;
  --display:"Inter", "Segoe UI", system-ui, -apple-system, sans-serif;
  --body:"Lato", "Segoe UI", system-ui, -apple-system, sans-serif;
  --mono:"Lato", "Segoe UI", system-ui, sans-serif;
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    color-scheme:dark;
    --bg:#0E0D0B; --bg2:#16140F; --card:#1B1913; --ink:#F1ECDF; --muted:#A9A290; --line:#2E2B22;
    --gold:#D8B85C; --gold-soft:#C9A84C; --gold-wash:#2A2415; --chatbg:#12110D; --outbub:#1F3A2E; --ok:#6CC08F; --note:#231E10; --note-line:#5A4A1E;
  }
}
:root[data-theme="dark"]{
  color-scheme:dark;
  --bg:#0E0D0B; --bg2:#16140F; --card:#1B1913; --ink:#F1ECDF; --muted:#A9A290; --line:#2E2B22;
  --gold:#D8B85C; --gold-soft:#C9A84C; --gold-wash:#2A2415; --chatbg:#12110D; --outbub:#1F3A2E; --ok:#6CC08F; --note:#231E10; --note-line:#5A4A1E;
}
*{box-sizing:border-box}
body{background:var(--bg);color:var(--ink);font:400 16px/1.6 var(--body);margin:0}
.wrap{max-width:1120px;margin:0 auto;padding-inline:20px}
h1,h2,h3{font-family:var(--display);line-height:1.05;text-wrap:balance;margin:0}
h2{font-size:clamp(28px,4.2vw,44px);font-weight:700;letter-spacing:-.02em}
h3{font-size:21px;font-weight:700;letter-spacing:-.01em}
p{margin:0}
.eyebrow{font:700 12px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--gold)}
.lead{font-size:18px;color:var(--muted);max-width:62ch}
section{padding-block:72px;border-top:1px solid var(--line)}
.sec-head{display:grid;gap:14px;margin-bottom:36px}
a{color:inherit}
:focus-visible{outline:2px solid var(--gold-soft);outline-offset:3px}

/* faixa de proposta */
.proposal-bar{background:var(--note);border-bottom:1px solid var(--note-line);font-size:13.5px}
.proposal-bar .wrap{display:flex;gap:10px 18px;flex-wrap:wrap;align-items:center;padding-block:10px}
.proposal-bar b{font-family:var(--mono);font-weight:500;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--gold)}

/* nav */
nav.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:5;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
nav.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px}
.logo{font:900 22px/1 var(--display);letter-spacing:-.015em}
.logo span{color:var(--gold-soft)}
.navlinks{display:flex;gap:22px;font-size:14.5px;color:var(--muted)}
.navlinks a{text-decoration:none}
.navlinks a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:8px;padding:12px 20px;border-radius:999px;font:600 15px/1 var(--body);text-decoration:none;border:1px solid transparent;cursor:pointer}
.btn-gold{background:var(--gold-soft);color:#17150F}
.btn-gold:hover{filter:brightness(1.06)}
.btn-line{border-color:var(--line);color:var(--ink);background:transparent}
.btn-line:hover{border-color:var(--gold-soft)}
@media (max-width:820px){.navlinks{display:none}}

/* hero */
.hero{padding-block:72px 64px;border-top:0}
.hero-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:48px;align-items:end}
.hero h1{font-size:clamp(44px,7.4vw,92px);font-weight:900;letter-spacing:-.02em;line-height:.95}
.hero h1 .row{display:block}
.hero h1 .row em{font-style:normal;color:var(--gold)}
.hero .lead{margin-top:26px}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.funnel{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:24px;display:grid;gap:14px}
.funnel .f-row{display:grid;grid-template-columns:112px 1fr auto;gap:12px;align-items:center;font-size:14px}
.funnel .f-bar{height:12px;border-radius:6px;background:var(--bg2);overflow:hidden}
.funnel .f-bar i{display:block;height:100%;background:var(--gold-soft);border-radius:6px}
.funnel .f-num{font:500 13px var(--mono);font-variant-numeric:tabular-nums;color:var(--muted);min-width:44px;text-align:right}
.funnel small{color:var(--muted);font-size:12.5px;line-height:1.45}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}}

/* problema */
.pains{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:16px;overflow:hidden}
.pain{background:var(--card);padding:24px;display:grid;gap:10px;align-content:start}
.pain b{font:700 17px/1.2 var(--display)}
.pain p{color:var(--muted);font-size:14.5px}
@media (max-width:900px){.pains{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.pains{grid-template-columns:1fr}}

/* método */
.method{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.pillar{display:grid;gap:16px;align-content:start;padding:28px;border-radius:18px;background:var(--card);border:1px solid var(--line)}
.pillar .verb{font:900 34px/1 var(--display);letter-spacing:-.015em}
.pillar .verb span{color:var(--gold)}
.pillar ul{margin:0;padding:0;list-style:none;display:grid;gap:10px;font-size:15px}
.pillar li{display:grid;grid-template-columns:14px 1fr;gap:10px}
.pillar li::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--gold-soft);margin-top:9px}
.pillar .kpi{font:500 12px/1.5 var(--mono);color:var(--muted);border-top:1px dashed var(--line);padding-top:14px}
@media (max-width:900px){.method{grid-template-columns:1fr}}

/* cases */
.case-feature{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-bottom:20px}
.case{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:26px;display:grid;gap:16px;align-content:start}
.case .tags{display:flex;flex-wrap:wrap;gap:6px}
.tag{font:500 11.5px/1 var(--mono);padding:6px 9px;border-radius:999px;background:var(--bg2);color:var(--muted)}
.case .who{display:flex;justify-content:space-between;gap:12px;align-items:baseline;flex-wrap:wrap}
.case .where{font-size:13px;color:var(--muted)}
.metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border-radius:12px;overflow:hidden}
.metric{background:var(--bg2);padding:14px 14px 12px}
.metric b{display:block;font:700 26px/1.1 var(--display);font-variant-numeric:tabular-nums;letter-spacing:-.02em}
.metric span{font-size:12.5px;color:var(--muted)}
.case p{color:var(--muted);font-size:15px}
.case .src{font:500 11.5px/1.5 var(--mono);color:var(--muted)}
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media (max-width:900px){.case-feature,.case-grid{grid-template-columns:1fr}}
@media (max-width:420px){.metrics{grid-template-columns:1fr 1fr}}

/* deqade */
section.dq{background:var(--bg2)}
.dq-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:40px;align-items:start}
.dq-list{display:grid;gap:14px;margin-top:26px}
.dq-item{display:grid;grid-template-columns:40px 1fr;gap:14px;align-items:start}
.dq-item .ico{width:40px;height:40px;border-radius:12px;background:var(--gold-wash);display:grid;place-items:center;color:var(--gold)}
.dq-item .ico svg{width:20px;height:20px}
.dq-item b{display:block;font-weight:600}
.dq-item span{color:var(--muted);font-size:14.5px}
.panel{background:var(--card);border:1px solid var(--line);border-radius:18px;overflow:hidden}
.panel-head{display:flex;justify-content:space-between;gap:12px;align-items:center;padding:14px 18px;border-bottom:1px solid var(--line);font-size:13px;flex-wrap:wrap}
.panel-head .dot{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--ok);margin-right:6px}
.panel-body{padding:18px;display:grid;gap:18px}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
.stat{border:1px solid var(--line);border-radius:12px;padding:12px}
.stat b{display:block;font:700 22px/1.1 var(--display);font-variant-numeric:tabular-nums}
.stat span{font-size:12px;color:var(--muted)}
@media (max-width:520px){.stats{grid-template-columns:1fr 1fr}}
.chat{display:grid;gap:8px;font-size:14px}
.bub{max-width:82%;padding:10px 13px;border-radius:14px;line-height:1.45}
.bub.in{background:var(--bg2);border-top-left-radius:4px}
.bub.out{background:var(--gold-wash);justify-self:end;border-top-right-radius:4px}
.bub small{display:block;font:500 10.5px var(--mono);color:var(--muted);margin-top:4px}
.svc{width:100%;border-collapse:collapse;font-size:14px}
.svc td{padding:8px 0;border-bottom:1px solid var(--line)}
.svc td:last-child{text-align:right;font-family:var(--mono);font-variant-numeric:tabular-nums}
.example{font:500 11px var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
@media (max-width:900px){.dq-grid{grid-template-columns:1fr}}

/* planos / como */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;counter-reset:s}
.step{display:grid;gap:10px;align-content:start;padding-top:18px;border-top:2px solid var(--gold-soft)}
.step .n{font:500 12px var(--mono);color:var(--gold)}
.step p{color:var(--muted);font-size:14.5px}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.steps{grid-template-columns:1fr}}
.terms{margin-top:36px;display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden}
.terms div{background:var(--card);padding:18px 20px;font-size:14.5px;color:var(--muted)}
.terms b{display:block;color:var(--ink);font-size:15.5px;margin-bottom:4px}
@media (max-width:760px){.terms{grid-template-columns:1fr}}

.segs{display:flex;flex-wrap:wrap;gap:10px}
.seg{padding:12px 18px;border:1px solid var(--line);border-radius:999px;background:var(--card);font-weight:500}
.seg small{color:var(--muted);font-weight:400;margin-left:6px}

/* cta final */
.final{background:#0E0D0B;color:#F1ECDF;border-top:0}
.final .wrap{display:grid;grid-template-columns:1.3fr 1fr;gap:40px;align-items:center}
.final h2{font-size:clamp(34px,5vw,58px)}
.final h2 em{font-style:normal;color:#C9A84C}
.final p{color:#B9B19C;margin-top:14px;max-width:52ch}
.contact{display:grid;gap:10px}
.contact div{display:flex;justify-content:space-between;gap:12px;padding:14px 0;border-bottom:1px solid #2E2B22;font-size:15px;flex-wrap:wrap}
.contact span{color:#8F8877;font:500 12px var(--mono);letter-spacing:.08em;text-transform:uppercase}
@media (max-width:860px){.final .wrap{grid-template-columns:1fr}}

/* notas da proposta */
.notes{background:var(--note);border-top:1px solid var(--note-line)}
.notes h2{font-size:28px}
.notes-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:24px}
.notes ul{margin:0;padding-left:18px;display:grid;gap:8px;font-size:14.5px}
.notes h3{font-size:17px;margin-bottom:10px}
@media (max-width:760px){.notes-grid{grid-template-columns:1fr}}
footer{padding-block:28px;font-size:13px;color:var(--muted)}
footer .wrap{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}
@media (prefers-reduced-motion:no-preference){
  .funnel .f-bar i{animation:grow 1.1s cubic-bezier(.2,.7,.2,1) both}
  @keyframes grow{from{width:0}}
}

/* página de cases */
.page-hero{padding-block:64px 40px;border-top:0}
.page-hero h1{font-size:clamp(38px,6vw,64px);font-weight:900;letter-spacing:-.02em;margin-top:14px}
.page-hero .lead{margin-top:18px}
.back{font-size:14px;color:var(--muted);text-decoration:none}
.back:hover{color:var(--ink)}
.more{display:flex;justify-content:center;margin-top:32px}
.navlinks a[aria-current]{color:var(--ink);font-weight:700}
.duo{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media (max-width:900px){.duo{grid-template-columns:1fr}}
.quote{font:300 19px/1.5 var(--body);color:var(--ink);border-left:3px solid var(--gold-soft);padding-left:16px}

/* nichos */
.niche-hero{padding-block:64px 56px}
.niche-h1{font-size:clamp(34px,5vw,58px);font-weight:900;letter-spacing:-.02em;line-height:1.05;margin-top:18px}
.crumb{text-decoration:none}
.crumb:hover{text-decoration:underline}
.stat-card{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:28px;display:grid;gap:10px}
.stat-big{font:900 clamp(40px,6vw,64px)/1 var(--display);color:var(--gold);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.stat-card p{color:var(--muted)}
.stat-src{font-size:12.5px}
.pains3{grid-template-columns:repeat(3,1fr)}
@media (max-width:900px){.pains3{grid-template-columns:1fr}}
a.seg{text-decoration:none}
a.seg:hover{border-color:var(--gold-soft)}
.seg-all{color:var(--gold)}
.niche-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media (max-width:900px){.niche-grid{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.niche-grid{grid-template-columns:1fr}}
.niche-card{display:grid;gap:8px;align-content:start;padding:22px;border:1px solid var(--line);border-radius:16px;background:var(--card);text-decoration:none}
.niche-card:hover{border-color:var(--gold-soft)}
.niche-card b{font-size:18px}
.niche-card span{color:var(--muted);font-size:14.5px}
.niche-card i{font-style:normal;font-weight:700;font-size:13.5px;color:var(--gold);margin-top:4px}

.foot-links{display:flex;gap:18px;flex-wrap:wrap}

/* v3 */
h1,h2,h3,.verb,.logo,.metric b,.stat b,.stat-big,.ba-num{font-family:var(--display)}
h2{font-weight:800;letter-spacing:-.025em}
.h1-inter{font:800 clamp(40px,6.4vw,76px)/1.02 var(--display);letter-spacing:-.035em;margin-top:18px}
.h1-inter em{font-style:normal;color:var(--gold)}
.niche-h1,.page-hero h1{font-family:var(--display);font-weight:800;letter-spacing:-.03em}
.lead{font-size:19px;line-height:1.55}
a.dq{color:var(--gold);text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:3px;font-weight:inherit}
a.dq:hover{text-decoration-thickness:3px}
.bigcase{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:28px;display:grid;gap:14px}
.bigcase-q{font:600 17px/1.35 var(--display)}
.beforeafter{display:flex;align-items:flex-end;gap:18px;flex-wrap:wrap}
.beforeafter>div{display:grid;gap:4px}
.ba-label{font-size:13px;color:var(--muted);font-weight:700;text-transform:uppercase;letter-spacing:.08em}
.ba-num{font:800 84px/1 var(--display);color:var(--gold);letter-spacing:-.04em;font-variant-numeric:tabular-nums}
.ba-before{color:var(--muted);opacity:.7}
.ba-arrow{font:700 36px/1 var(--display);color:var(--muted);padding-bottom:18px}
.bigcase-foot{color:var(--muted);font-size:15px}
.pillar-sub{font-weight:700;font-size:16px}
.dq-sec{background:var(--bg2)}
.demo{display:grid;grid-template-columns:minmax(0,420px) 1fr;gap:36px;align-items:start}
@media (max-width:900px){.demo{grid-template-columns:1fr}}
.phone{background:var(--card);border:1px solid var(--line);border-radius:26px;overflow:hidden;box-shadow:0 18px 50px -24px rgba(0,0,0,.35);max-width:100%}
.phone-head{display:flex;align-items:center;gap:12px;padding:14px 16px;background:#075E54;color:#fff}
.phone-head b{display:block;font-size:15px}
.phone-head span{font-size:12.5px;opacity:.85}
.avatar{width:38px;height:38px;border-radius:50%;background:#C9A84C;color:#17150F;display:grid;place-items:center;font:800 13px var(--display);flex:none}
.chan{margin-left:auto;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;background:rgba(255,255,255,.18);padding:4px 8px;border-radius:999px}
.phone-body{height:460px;overflow-y:auto;padding:16px;display:flex;flex-direction:column;gap:8px;background:var(--chatbg)}
.phone-body .bub{max-width:86%;padding:9px 12px 6px;border-radius:12px;font-size:14.5px;line-height:1.45;animation:pop .25s ease-out both;color:var(--ink)}
.phone-body .bub.in{background:var(--card);align-self:flex-start;border-top-left-radius:3px}
.phone-body .bub.out{background:var(--outbub);align-self:flex-end;border-top-right-radius:3px}
.phone-body .bub small{display:block;text-align:right;font-size:11px;color:var(--muted);margin-top:2px}
.conf{align-self:center;width:88%;background:var(--card);border:1.5px solid var(--ok);border-radius:14px;padding:12px 14px;display:grid;gap:4px;animation:pop .3s ease-out both}
.conf-ok{color:var(--ok);font-weight:900;font-size:13px;text-transform:uppercase;letter-spacing:.06em}
.conf b{font:700 16px var(--display)}
.conf small{color:var(--muted);font-size:13px}
@keyframes pop{from{opacity:0;transform:translateY(6px)}}
@media (prefers-reduced-motion:reduce){.phone-body .bub,.conf{animation:none}}
.phone-foot{display:flex;justify-content:space-between;align-items:center;padding:10px 16px;border-top:1px solid var(--line);font-size:12.5px;color:var(--muted)}
.replay{border:1px solid var(--line);background:transparent;color:var(--ink);border-radius:999px;padding:6px 12px;font:600 13px var(--body);cursor:pointer}
.replay:hover{border-color:var(--gold-soft)}
.side{display:grid;gap:24px}
.lead-card{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:22px;display:grid;gap:10px}
.lead-row{display:flex;justify-content:space-between;gap:12px;padding-bottom:8px;border-bottom:1px solid var(--line);font-size:15px}
.lead-row span{color:var(--muted)}
.lead-card .tags{min-height:34px;padding-top:4px}
.tag-on{background:var(--gold-wash);color:var(--ink);font-weight:700;animation:pop .25s ease-out both}
.tag-ok{background:var(--ok);color:#fff}
.checks{list-style:none;margin:0;padding:0;display:grid;gap:14px;font-size:16px}
.checks li{padding-left:30px;position:relative;color:var(--muted)}
.checks li b{color:var(--ink)}
.checks li::before{content:"✓";position:absolute;left:0;top:0;width:22px;height:22px;border-radius:50%;background:var(--gold-wash);color:var(--gold);display:grid;place-items:center;font-weight:900;font-size:13px}
.feat4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media (max-width:900px){.feat4{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.feat4{grid-template-columns:1fr}}
.feat{display:grid;gap:8px;align-content:start;padding:22px;border-radius:16px;background:var(--card);border:1px solid var(--line)}
.feat b{font:700 18px var(--display)}
.feat p{color:var(--muted);font-size:15px}
.feat-n{width:30px;height:30px;border-radius:50%;background:var(--gold-soft);color:#17150F;display:grid;place-items:center;font:800 14px var(--display)}
.case p b{color:var(--ink)}
.metric b{font-weight:800}

/* v4 */
.hero{padding-block:56px 56px}
.hero-grid{grid-template-columns:1.3fr 1fr;align-items:center;gap:56px}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}}
.h1-inter{font-size:clamp(34px,4.4vw,56px);line-height:1.06;letter-spacing:-.03em}
.hero .lead{margin-top:20px;max-width:52ch}
h2{font-size:clamp(26px,3.3vw,40px)}
.ba-num{font-size:68px}
.scn-tabs{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:22px}
.scn-tab{display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:999px;border:1px solid var(--line);background:var(--card);color:var(--ink);font:600 14px var(--body);cursor:pointer}
.scn-tab[aria-selected="true"]{border-color:var(--gold-soft);background:var(--gold-wash)}
.dotc{width:10px;height:10px;border-radius:50%}
.dotc.wa{background:#25D366}.dotc.ig{background:linear-gradient(45deg,#F58529,#DD2A7B,#8134AF)}.dotc.fu{background:var(--gold-soft)}
.phone-body{height:520px}
.phone[data-skin="ig"] .phone-head{background:var(--card);color:var(--ink);border-bottom:1px solid var(--line)}
.phone[data-skin="ig"] .avatar{background:var(--card);box-shadow:0 0 0 2px var(--card),0 0 0 4px #DD2A7B}
.phone[data-skin="ig"] .chan{background:linear-gradient(45deg,#F58529,#DD2A7B,#8134AF);color:#fff}
.phone[data-skin="ig"] .phone-body{background:var(--card)}
.phone[data-skin="ig"] .bub.in{background:var(--bg2);border-radius:18px}
.phone[data-skin="ig"] .bub.out{background:#3797F0;color:#fff;border-radius:18px}
.phone[data-skin="ig"] .bub.out small{color:rgba(255,255,255,.8)}
.phone-body .bub.old{opacity:.6}
.day{align-self:center;font-size:11.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);background:var(--card);padding:4px 10px;border-radius:8px;margin-block:6px}
.gap{align-self:stretch;text-align:center;font-size:12.5px;font-weight:700;color:#9A6B00;background:#FFF3D1;border:1px dashed #E3B84A;border-radius:10px;padding:8px}
.igpost{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--card);animation:pop .3s ease-out both}
.igpost-img{height:120px;display:grid;place-items:center;font:800 26px var(--display);letter-spacing:.2em;color:#fff;background:linear-gradient(135deg,#C9A84C,#8F6F1F)}
.igpost-cap{font-size:13.5px;padding:10px 12px 4px;color:var(--ink)}
.igpost-com{font-size:13px;padding:0 12px 10px;color:var(--muted);font-weight:700}
.appt{align-self:center;width:90%;background:var(--card);border-radius:14px;padding:12px 14px;display:grid;gap:3px;animation:pop .3s ease-out both;border:1.5px solid}
.appt b{font:700 16px var(--display);color:var(--ink)}
.appt small{color:var(--muted);font-size:13px}
.appt-st{font-weight:900;font-size:12.5px;text-transform:uppercase;letter-spacing:.06em}
.appt-agendado{border-color:#2F6FDB}.appt-agendado .appt-st{color:#2F6FDB}
.appt-confirmado{border-color:var(--ok)}.appt-confirmado .appt-st{color:var(--ok)}
.tag-ag{background:#2F6FDB;color:#fff}
.tag-warn{background:#FFF3D1;color:#7A5200}
.lead-row b{text-align:right}
.lead-row b.flash{animation:flash 1.2s ease-out}
@keyframes flash{from{background:var(--gold-wash)}to{background:transparent}}
@media (prefers-reduced-motion:reduce){.lead-row b.flash,.igpost,.appt{animation:none}}
.hero .h1-inter{font-size:clamp(34px,4vw,54px);line-height:1.08;letter-spacing:-.03em}
.tags{display:flex;flex-wrap:wrap;gap:6px}
.tag{line-height:1.2;white-space:nowrap}

/* v5 cenas */
.scene{display:grid;grid-template-columns:1fr minmax(0,400px);gap:44px;align-items:start;padding-block:36px;border-top:1px solid var(--line)}
.scene:first-of-type{border-top:0}
.scene-rev{grid-template-columns:minmax(0,400px) 1fr}
.scene-rev .phone{order:-1}
@media (max-width:900px){.scene,.scene-rev{grid-template-columns:1fr}.scene-rev .phone{order:0}}
.scene-txt{display:grid;gap:14px;align-content:start}
.scene-txt h3{font-size:clamp(22px,2.4vw,30px);font-weight:800;letter-spacing:-.02em}
.scene-txt>p{color:var(--muted);font-size:17px;max-width:56ch}
.scene-n{display:flex;align-items:center;gap:8px;font-weight:900;font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--gold)}
.rules{list-style:none;margin:0;padding:0;display:grid;gap:8px;font-size:15px;color:var(--muted)}
.rules li{padding-left:18px;position:relative}
.rules li::before{content:"";position:absolute;left:0;top:9px;width:8px;height:8px;border-radius:2px;background:var(--gold-soft)}
.rules b{color:var(--ink)}
.lead-card.mini{max-width:420px}
.phone .phone-body{height:540px}
.tpl{border:1.5px dashed #128C7E}
.tpl-lbl{display:block;font-size:10.5px;font-weight:900;letter-spacing:.05em;text-transform:uppercase;color:#128C7E;margin-bottom:4px}
.phone[data-skin="ig"] .tpl-lbl{color:rgba(255,255,255,.9)}
.lnk{display:block;color:#0B6BCB;text-decoration:underline;font-size:13.5px;margin-top:4px;word-break:break-all}
.ibtns{display:grid;gap:4px;margin-top:8px}
.ibtn{display:block;text-align:center;padding:7px;border-radius:8px;background:var(--card);color:#0B6BCB;font-weight:700;font-size:14px;border:1px solid var(--line)}
.tap{border:1.5px solid #0B6BCB}
.tap-lbl{display:block;font-size:10.5px;font-weight:900;text-transform:uppercase;letter-spacing:.05em;color:#0B6BCB;margin-bottom:2px}
.igcoms{padding:0 12px 10px;display:grid;gap:6px}
.igc{font-size:13.5px;color:var(--ink)}
.igc b{margin-right:4px}
.igc-reply{padding-left:22px}
.igc-lbl{display:block;font-size:10.5px;font-weight:900;text-transform:uppercase;letter-spacing:.05em;color:var(--muted);margin-top:2px}
.checks-row{grid-template-columns:repeat(3,1fr);margin-top:28px;display:grid}
@media (max-width:900px){.checks-row{grid-template-columns:1fr}}

/* v5 nichos + cases */
.pain-n{width:28px;height:28px;border-radius:50%;background:var(--gold-wash);color:var(--gold);display:grid;place-items:center;font:800 13px var(--display)}
.cmp{border:1px solid var(--line);border-radius:18px;overflow:hidden;background:var(--card)}
.cmp-head,.cmp-row{display:grid;grid-template-columns:1fr 40px 1fr;gap:12px;align-items:center;padding:16px 22px}
.cmp-head{background:var(--bg2);font-weight:900;font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.cmp-row{border-top:1px solid var(--line);font-size:16px}
.cmp-hoje{color:var(--muted)}
.cmp-com{font-weight:700}
.cmp-arrow{color:var(--gold);font-weight:900;text-align:center}
@media (max-width:640px){.cmp-head{display:none}.cmp-row{grid-template-columns:1fr}.cmp-arrow{text-align:left}}
.phone-static{height:auto !important;min-height:0}
.nc-stat{font:800 22px var(--display) !important;color:var(--gold) !important}
.case-group{margin-bottom:16px}
.case-cta{background:var(--bg2);align-content:center;justify-items:start}
.btn-line-dark{border-color:#3A362B;color:#F1ECDF}
.btn-line-dark:hover{border-color:#C9A84C}
.hero .niche-h1{font-size:clamp(30px,3.6vw,46px);line-height:1.1;letter-spacing:-.025em}
.hero .niche-h1 a.dq{text-decoration-thickness:2px}
/* marca DeQaDe: laranja real (#FF6B00, deqade.com.br), sem fundo */
:root{--dq-orange:#FF6B00}
a.dq,a.dq:visited{color:var(--dq-orange);background:none;font-weight:700;text-decoration:underline;text-decoration-color:color-mix(in srgb,var(--dq-orange) 45%,transparent);text-decoration-thickness:2px;text-underline-offset:3px}
a.dq:hover{text-decoration-color:var(--dq-orange)}
.final a.dq{color:var(--dq-orange)}
/* v6: visão do celular da cliente + template no formato oficial do WhatsApp */
.phone .phone-body .bub.out{align-self:flex-start;background:var(--card);color:var(--ink);border-radius:12px;border-top-left-radius:3px}
.phone .phone-body .bub.in{align-self:flex-end;background:var(--outbub);color:var(--ink);border-radius:12px;border-top-right-radius:3px}
.phone[data-skin="ig"] .phone-body .bub.out{background:var(--bg2);color:var(--ink);border-radius:18px}
.phone[data-skin="ig"] .phone-body .bub.in{background:#3797F0;color:#fff;border-radius:18px}
.phone[data-skin="ig"] .phone-body .bub.in small{color:rgba(255,255,255,.8)}
.phone[data-skin="ig"] .phone-body .bub.out small{color:var(--muted)}
.phone .phone-body .bub.tap{border:0}
.tap-lbl{color:inherit;opacity:.7}
.otpl{padding:0 !important;overflow:hidden;max-width:88% !important;border:0 !important}
.ot-hd{display:block;padding:10px 12px 0;font:800 15px var(--display)}
.ot-body{display:block;padding:6px 12px 0}
.ot-ft{display:block;padding:6px 12px 0;font-size:12px;color:var(--muted)}
.otpl small{padding:2px 10px 6px}
.ot-btns{display:grid;border-top:1px solid var(--line)}
.ot-btn{display:block;text-align:center;padding:9px;color:#0B6BCB;font-weight:700;font-size:14px}
.ot-btn+.ot-btn{border-top:1px solid var(--line)}

/* botão flutuante DeQaDe (WhatsApp oficial) */
.dq-fab{position:fixed;right:18px;bottom:calc(18px + env(safe-area-inset-bottom,0px));z-index:20;display:flex;align-items:center;gap:10px;padding:8px 18px 8px 8px;border-radius:999px;background:var(--card);color:var(--ink);text-decoration:none;border:1.5px solid #FF6B00;box-shadow:0 10px 30px -10px rgba(0,0,0,.35)}
.dq-fab img{width:44px;height:44px;border-radius:50%;background:#FFF1E6}
.dq-fab b{display:block;font:800 14.5px/1.2 var(--display)}
.dq-fab small{display:block;font-size:12.5px;color:#FF6B00;font-weight:700}
.dq-fab:hover{transform:translateY(-1px)}
@media (max-width:520px){.dq-fab span{display:none}.dq-fab{padding:8px}}
.btn-dq{display:inline-flex;align-items:center;gap:8px}
.btn-dq img{width:22px;height:22px;border-radius:50%;background:#FFF1E6}
.wa-num{color:inherit;font-weight:700}
footer{padding-bottom:calc(28px + 70px)}
/* v7: aparelho real */
.device{display:grid;gap:10px;justify-items:center;align-content:start;width:100%}
.device .phone{width:100%;max-width:370px;border:11px solid #0F0F10;border-radius:46px;overflow:hidden;background:var(--chatbg);box-shadow:0 30px 60px -28px rgba(0,0,0,.55),0 0 0 1px #2A2A2C inset;position:relative}
.device .phone-foot{border:0;padding:0;width:100%;max-width:370px;background:none}
.ph-bar{display:flex;justify-content:space-between;align-items:center;padding:9px 24px 3px;font:700 13px/1 var(--body);background:#075E54;color:#fff}
.ph-sig{display:flex;align-items:center;gap:6px;font-size:11.5px}
.bat{display:inline-block;width:22px;height:11px;border:1.5px solid currentColor;border-radius:3px;position:relative}
.bat::after{content:"";position:absolute;inset:1.5px 4px 1.5px 1.5px;background:currentColor;border-radius:1px}
.device .phone-head{display:flex;align-items:center;gap:8px;padding:6px 12px 10px;background:#075E54;color:#fff;border:0}
.ph-back{font:400 30px/1 var(--body);margin-top:-4px}
.device .avatar{width:36px;height:36px;font-size:12px}
.ph-id{flex:1;min-width:0}
.ph-id b{display:block;font-size:15px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.ph-id .ph-status{font-size:12px;opacity:.85}
.ph-icons{display:flex;gap:16px}
.ph-icons svg{width:20px;height:20px}
.device .phone-body{height:520px;background-color:#EFE7DD;background-image:radial-gradient(rgba(84,65,40,.07) 1px,transparent 1.2px);background-size:16px 16px;padding:12px 10px}
.device .phone-body .bub{position:relative;box-shadow:0 1px .5px rgba(0,0,0,.13);font-size:14.5px}
.device .phone-body .bub.out{background:#fff;color:#111B21}
.device .phone-body .bub.in{background:#D9FDD3;color:#111B21}
.device .phone-body .bub small{color:#667781}
.device .phone-body .bub.out::before{content:"";position:absolute;top:0;left:-7px;border:8px solid transparent;border-top-color:#fff;border-right-color:#fff;border-width:0 8px 10px 0;border-color:transparent #fff transparent transparent}
.device .phone-body .bub.in::before{content:"";position:absolute;top:0;right:-7px;border-style:solid;border-width:0 0 10px 8px;border-color:transparent transparent transparent #D9FDD3}
.device .phone-body .otpl::before{display:none}
.device .ot-ft{color:#667781}
.device .ot-btns{border-top-color:#E9EDEF}
.device .ot-btn{color:#027EB5}
.device .ot-btn+.ot-btn{border-top-color:#E9EDEF}
.device .day{background:#fff;color:#54656F;box-shadow:0 1px .5px rgba(0,0,0,.13);text-transform:none;letter-spacing:0;font-weight:600;font-size:12px;text-align:center;max-width:88%}
.device .gap{max-width:92%;align-self:center}
.ph-input{display:flex;align-items:center;gap:6px;padding:6px 8px 10px;background:#EFE7DD}
.ph-field{flex:1;background:#fff;border-radius:22px;padding:10px 16px;color:#8696A0;font-size:14.5px}
.ph-mic{width:42px;height:42px;border-radius:50%;background:#00A884;display:grid;place-items:center;flex:none}
.ph-mic svg{width:20px;height:20px}
/* Instagram */
.device .phone[data-skin="ig"] .ph-bar,.device .phone[data-skin="ig"] .phone-head{background:#fff;color:#000}
.device .phone[data-skin="ig"] .phone-head{border-bottom:1px solid #EFEFEF}
.device .phone[data-skin="ig"] .avatar{background:#fff;color:#000;box-shadow:0 0 0 2px #fff,0 0 0 4px #DD2A7B}
.device .phone[data-skin="ig"] .phone-body{background:#fff;background-image:none}
.device .phone[data-skin="ig"] .phone-body .bub.out{background:#EFEFEF;color:#000;box-shadow:none}
.device .phone[data-skin="ig"] .phone-body .bub.in{background:#3797F0;color:#fff;box-shadow:none}
.device .phone[data-skin="ig"] .phone-body .bub::before{display:none}
.device .phone[data-skin="ig"] .phone-body .bub.in small{color:rgba(255,255,255,.8)}
.device .phone[data-skin="ig"] .ph-input{background:#fff}
.device .phone[data-skin="ig"] .ph-field{border:1px solid #DBDBDB;background:#fff}
.ph-send{color:#0095F6;font-weight:700;font-size:14.5px;padding:0 6px}
.device .igpost{background:#fff;border-color:#EFEFEF}
.device .igpost-cap,.device .igc{color:#000}
/* v7b: números cabem no celular pequeno; celular do nicho sem espaço sobrando */
.metric{min-width:0}
.metric b{overflow-wrap:anywhere}
@media (max-width:560px){.metrics{grid-template-columns:1fr 1fr}.metric b{font-size:22px}}
@media (max-width:380px){.metrics{grid-template-columns:1fr}}
#como .device .phone-body{height:auto;min-height:340px}
/* v8: funções do DeQaDe (C02) + selos */
.ft-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
@media (max-width:1000px){.ft-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.ft-grid{grid-template-columns:1fr}}
.ft{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:16px;display:grid;gap:6px;align-content:start}
.ft-top{display:flex;justify-content:space-between;align-items:flex-start;gap:8px}
.ft-top b{font:700 16px/1.25 var(--display)}
.ft p{color:var(--muted);font-size:14.5px}
.ft-st{flex:none;font-size:11px;font-weight:900;letter-spacing:.05em;text-transform:uppercase;padding:4px 8px;border-radius:999px}
.ft-no_ar .ft-st{background:#DDF3E4;color:#1E6B3C}
.ft-implantacao .ft-st{background:#FFF1D6;color:#8A5A00}
.ft-construcao .ft-st{background:#ECE8DF;color:#5E594C}
.ft-nao_faz .ft-st{background:#E8EEF8;color:#2F4E86}
.ft-implantacao,.ft-construcao{border-style:dashed}
.selo{display:inline-block;font-size:12px;font-weight:900;letter-spacing:.04em;text-transform:uppercase;padding:6px 12px;border-radius:999px;margin-top:10px;vertical-align:middle}
h2 .selo{font-size:12px;margin:0 0 0 8px}
.selo-ok{background:#DDF3E4;color:#1E6B3C}
.selo-impl{background:#FFF1D6;color:#8A5A00}
.intel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media (max-width:900px){.intel-grid{grid-template-columns:1fr}}
.intel{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:22px;display:grid;gap:10px;align-content:start}
.intel .ft-top b{font:800 19px/1.2 var(--display)}
.intel p{color:var(--muted);font-size:15.5px}
.intel.ft-implantacao{border-style:dashed}

/* v10: home enxuta, prova, planos, quem */
.link-arrow{align-self:center;font-weight:700;color:var(--ink);text-decoration:none;border-bottom:2px solid var(--gold-soft);padding-bottom:2px}
.link-arrow:hover{border-bottom-color:var(--ink)}
.trust{margin-top:16px;font-size:14.5px;color:var(--muted)}
.trust b{color:var(--ink)}
.trust-dark{color:#B9B19C}
.trust-dark b{color:#F1ECDF}
.case-photo{padding-top:0;overflow:hidden}
.case-img{width:calc(100% + 52px);max-width:none;margin:0 -26px 4px;height:260px;object-fit:cover;object-position:center 30%;display:block}
.quem{display:grid;grid-template-columns:minmax(0,380px) 1fr;gap:48px;align-items:center}
@media (max-width:860px){.quem{grid-template-columns:1fr}}
.quem-foto{width:100%;border-radius:24px;aspect-ratio:1/1;object-fit:cover;box-shadow:0 24px 50px -28px rgba(0,0,0,.45)}
.quem-txt{display:grid;gap:14px}
.quem-cnpj{font-size:13px;color:var(--muted)}
.planos{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px;margin-top:36px;padding:26px 28px;border-radius:20px;background:#FFF1E6;border:1.5px solid #FF6B00}
.planos-preco{font:800 clamp(24px,3vw,34px)/1.1 var(--display);color:#17150F;margin-top:6px}
.planos-preco b{color:#FF6B00}
.planos-sub{color:#5E594C;font-size:14.5px;margin-top:6px}
.planos .eyebrow{color:#8F4A00}
.planos-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.planos .link-arrow{color:#17150F}
.selo-impl{background:#FFF1E6;color:#B24A00}
[data-scene][hidden]{display:none !important}
.scn-tabs{margin-bottom:8px}
.quem-foto{height:auto;max-height:420px;object-position:center 20%}
.case-img{height:auto;aspect-ratio:16/10;object-position:center 35%}
.case-photo:has(img[src*="dermasilk"]) .case-img{object-position:center 60%}